Allsteel More Magazine

Description
At Make & Co., we partnered with Allsteel to create More Magazine, a publication that redefines the intersection of art and brand storytelling. With an emphasis on authenticity and a tactile design approach, we sought to create a magazine that celebrates humanity, process, and collaboration while pushing the Allsteel brand into an artful, intimate space. Every element of the magazine was thoughtfully crafted to reflect the beauty of creation—layered textures, conceptual photography, and curated layouts that feel both personal and inspiring.

From naming, to art directing photoshoots, and designing collage-focused layouts, we infused each piece of the process with storytelling that elevates Allsteel’s products into works of art. Each issue invites readers to explore a blend of aesthetics and functionality, showcasing workplace furniture through a lens of creativity and imagination.

With two volumes completed, More Magazine continues to capture the essence of Allsteel in a way that’s tangible, artful, and breathtaking. It’s not just a publication; it’s a celebration of inspiration, innovation, and the beauty of thoughtful design.
Naming
Creative Direction
Art Direction
Print Design
Client
Custom Painting
Our team was tasked with concepting and creating an abstract painting to promote the launch of Admix. Designed by Chris Adamick, the tables seamlessly adapt to evolving needs and offer an array of designs and configuration options. We wanted to emphasize the variety and composition opportunities through shape and color.