Momentum x Yinka Ilori

Description
The power of color goes beyond beautiful design—it can shape our mood, energy, and overall well-being. Though each color has a primary effect, combining different colors can amplify this effect in a palpable way.

Momentum has harnessed this power in our newest collaboration with Yinka Ilori, a British-Nigerian multidisciplinary artist and designer whose bold, vibrant works draw inspiration from his dual heritage. Seeing the playful designs he creates for urban spaces, as well as how he effortlessly infuses dull, mundane objects with a new light, Momentum realized the unique opportunity to reimagine our approach to professional interiors.

Our team was tasked with concept and execution of the Color You Can Feel campaign. We ultimately brought to it all to life in a printed brochure, advertisements, social media assets, landing page, and the Momentum Showroom — hello NeoCon (more on that below)!
Campaign Branding
Creative Direction
Art Direction
Print Design
Web Design
Showroom Design
Client
Applications
Postcards
Table Tents
Print Ads
Marketing Emails
Social Assets
Web Page Design
Partners
Proton Studio, product photography
Kane Hulse, portrait and product photography
John Laning, showroom photography
Erin Scruggs, copywriting

Awards
Interior Design Mag
Best wall covering for hospitality hip awards
Best textiles for hospitality for hip awards

NeoCon
Best of Competition at Best of NeoCon
Gold - Interior Products and Solutions/ Wall Treatments
Gold - Textiles: Upholstery